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GROW YOUR BUSINESS
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How to discern your Markets Desire:
Example:
⦁ What are the top 3 Questions you are constantly asked when people find out what you do?
⦁ What are your audiences PAIN POINTS?
⦁ What are the products and services that your market would gladly do business with Backbone Payments?
⦁ What does your market FEAR?
⦁ What do they dream of?
⦁ What do they need?
⦁ What do they google?
⦁ What do they pay good money for?
⦁ What do they despise?
Finding Good Ideas: Lead Magnets
⦁ Who are your industry leaders?
⦁ What types of offers do they give give their visitors?Go through their lead capture process to see what you like?
*Tips:
⦁ Go on social media such as Facebook Groups that are related to your industry - look at posts and questions.
Pintrest
⦁ Look up popular podcasts in your industry and look up the titles of the episodes to get inspiration and ideas.
Building Your Online Marketing Campaign On Solid Keyword Foundations
Keyword Selection:
The goal is to mirror the phrase a consumer would type into Google search. Over the years consumers have gotten more specific with their search queries. The average user knows that a nondescript search will return unhelpful results so the average Google search is usually a three word phrase. Better targeting in keywords leads to better performance in search results, higher conversion rates and happier clients.
Keywords can be divided into two groups based on length and search volume:
Examples:
WHAT DEFINES A GOOD KEYWORD
ONLINE MARKETING CAMPAIGN:
You need to consider four major factors in mind when deciding on which keywords to use in your website content and online ads:
1.) RELEVANCE
GOAL | EXAMPLE: Choose keywords that are relevant to your products, or services, and content. Your keywords need to describe your content accurately, or your visitors will simply skim your website and leave because they cant find what they're looking for.
2.) BUYER INTENT AND CONVERSION
GOAL | EXAMPLE: Many of the keywords you find through keyword research can generate a lot of traffic for your website, but that doesn't guarantee you'll increase in sales and conversions as well. Choose keywords that appeal to visitors who are the most likely to buy your product and services.
3.) SEARCH VOLUME AND COMPETITION
GOAL | EXAMPLE: Choose relevant keywords that you know you can compete for in your market. It can be tempting to focus on keywords with the highest amount of searches, but you should also remember that these are the keywords everyone else is trying to rank for.
KEYWORDS TO AVOID:
When going through the keyword research you need to know which keywords you should avoid using your campaigns. This is quick list can tell you which keywords to eliminate from your campaigns.
1.) POORLY TARGETED KEYWORDS
GROUPING YOUR KEYWORDS
Keywords selection doesn't stop with choosing the best ones based on the four major factors listed. Creating groups of related keywords to allows you to increase
your website's for those keywords, improve your click through rates(CTR), and improve your Quality Score if your running pay-per-click (PPC) ads on Google.
Start creating groups by choosing your main keywords. The main keyword in the highest priority and most competitive keyword in a group. It serves as the "root" for the other keywords in the groups includes:
Keyword Research Process
1. CREATE A LIST OF RELEVANT TOPICS
An effective keyword strategy can elevate the success of all online marketing campaigns and in some instances the success of your campaigns totally rely on your keyword strategy . Its important element in your marketing strategy that should be the correct amount of investment in time and effort.
*We will help you choose keywords that you know you can compete for in your market.
*We will go further divided based on your purpose.
*Assignment:
Describe your solution or benefit in 1 sentence.
Example:
⦁ What are the top 3 Questions you are constantly asked when people find out what you do?
⦁ What are your audiences PAIN POINTS?
⦁ What are the products and services that your market would gladly do business with Backbone Payments?
⦁ What does your market FEAR?
⦁ What do they dream of?
⦁ What do they need?
⦁ What do they google?
⦁ What do they pay good money for?
⦁ What do they despise?
Finding Good Ideas: Lead Magnets
⦁ Who are your industry leaders?
⦁ What types of offers do they give give their visitors?Go through their lead capture process to see what you like?
*Tips:
⦁ Go on social media such as Facebook Groups that are related to your industry - look at posts and questions.
Pintrest
- Search for keywords related to your business to see what is popular
⦁ Look up popular podcasts in your industry and look up the titles of the episodes to get inspiration and ideas.
Building Your Online Marketing Campaign On Solid Keyword Foundations
Keyword Selection:
The goal is to mirror the phrase a consumer would type into Google search. Over the years consumers have gotten more specific with their search queries. The average user knows that a nondescript search will return unhelpful results so the average Google search is usually a three word phrase. Better targeting in keywords leads to better performance in search results, higher conversion rates and happier clients.
Keywords can be divided into two groups based on length and search volume:
- Short-tail Keywords- are usually one to two words long , have the highest search volume. This often makes them difficult to rank for because their is alot of competition for them.
- Long-tail Keywords- are longer, more specific versions of short tail keywords. Fewer people search for these terms and there is less competition for them.
Examples:
- Navigational- help searchers find specific web page. For example, someone might search for "Backbone" or Backbone Payments" to find the website for the Backbone Payments brand.
- Informational- help searchers find information on a topic. Someone looking for information on " Digital Payment Solutions" for their business might search for "Digital Payment Solutions tips" or simply " Backbone Payments".
- Transactional- are used by searchers looking to do business with your service online. "Digital Payment Solutions" and "online digital payments" are examples of these keywords being familiar with these keywords types can help you determine which ones are appropriate to use for your website and your target audience.
WHAT DEFINES A GOOD KEYWORD
ONLINE MARKETING CAMPAIGN:
You need to consider four major factors in mind when deciding on which keywords to use in your website content and online ads:
1.) RELEVANCE
GOAL | EXAMPLE: Choose keywords that are relevant to your products, or services, and content. Your keywords need to describe your content accurately, or your visitors will simply skim your website and leave because they cant find what they're looking for.
2.) BUYER INTENT AND CONVERSION
GOAL | EXAMPLE: Many of the keywords you find through keyword research can generate a lot of traffic for your website, but that doesn't guarantee you'll increase in sales and conversions as well. Choose keywords that appeal to visitors who are the most likely to buy your product and services.
3.) SEARCH VOLUME AND COMPETITION
GOAL | EXAMPLE: Choose relevant keywords that you know you can compete for in your market. It can be tempting to focus on keywords with the highest amount of searches, but you should also remember that these are the keywords everyone else is trying to rank for.
KEYWORDS TO AVOID:
When going through the keyword research you need to know which keywords you should avoid using your campaigns. This is quick list can tell you which keywords to eliminate from your campaigns.
1.) POORLY TARGETED KEYWORDS
- Failing to choose general keywords based on your target audience can increase your website's non targeted traffic. This means more people will visit your site, but your chances of making a sale are low.
- Choosing keywords that nobody searches for often means you won't get any traffic, and not having traffic means you will not get any sales.
- You will naturally avoid using keywords that have absolutely nothing to do with your business , but those aren't the only keywords you can consider" irrelevant. Do not misrepresent yourself by using related keywords that don't accurately describe what you offer. For example, don't use word "discount" in your keywords if you're not actually offering discounted products at discounted prices.
- Keywords that are too broad will require an incredible amount of time and resources to rank for, and even then, achieving top ranks are nearly impossible.
GROUPING YOUR KEYWORDS
Keywords selection doesn't stop with choosing the best ones based on the four major factors listed. Creating groups of related keywords to allows you to increase
your website's for those keywords, improve your click through rates(CTR), and improve your Quality Score if your running pay-per-click (PPC) ads on Google.
Start creating groups by choosing your main keywords. The main keyword in the highest priority and most competitive keyword in a group. It serves as the "root" for the other keywords in the groups includes:
Keyword Research Process
1. CREATE A LIST OF RELEVANT TOPICS
- We use your products and services to start the process and then branch out further into your industry in general to create ideas for topics.
- Each topic will get its own list of keywords derived from the topic.
- We use tools to generate keyword and phrase variables to add to our list.
- This process helps us focus your campaigns by identifying main keywords and supporting keywords.
- We establish the relationship of demand to competition which is the estimated global impressions divided by the number of exact match search results.
An effective keyword strategy can elevate the success of all online marketing campaigns and in some instances the success of your campaigns totally rely on your keyword strategy . Its important element in your marketing strategy that should be the correct amount of investment in time and effort.
*We will help you choose keywords that you know you can compete for in your market.
*We will go further divided based on your purpose.
*Assignment:
Describe your solution or benefit in 1 sentence.
Objective: Digital Marketing Solutions for BACKBONE PAYMENTS
CURRENT Website
BACKBONE PAYMENTS WEBSITE AUDIT (below)
BACKBONE PAYMENTS in the cloud and sync to over 100 services.
HELP CUSTOMERS CHOOSE YOU IN CREATING THE MOST COMPLETE, RICH, AND ACCURATE PRESENCE ON ALL THE SEARCH ENGINES, MAPS, APPS, AND DIRECTORIES WHERE THEY SEARCH FOR YOUR BUSINESS
MOST IMPORTANTLY ENHANCE AND DRIVE REVENUE FROM YOUR LISTINGS!
HELP CUSTOMERS CHOOSE YOU IN CREATING THE MOST COMPLETE, RICH, AND ACCURATE PRESENCE ON ALL THE SEARCH ENGINES, MAPS, APPS, AND DIRECTORIES WHERE THEY SEARCH FOR YOUR BUSINESS
MOST IMPORTANTLY ENHANCE AND DRIVE REVENUE FROM YOUR LISTINGS!
exclusive analytics reporting - listing visitor reporting - search term reporting - reviews reporting - social location reporting - local listening reporting - presence control reporting - duplicate suppression reporting - ongoing social page location data sync - content syndication - showcase photos - descriptions - menus - hours - staff bios - videos etc.
TAKE CONTROL!... BE FOUND AND WE PROPERLY PUBLISH YOUR BUSINESS EVERYWHERE ONLINE ON EVERY DEVICE!
(combination of all categories)
TAKE CONTROL!... BE FOUND AND WE PROPERLY PUBLISH YOUR BUSINESS EVERYWHERE ONLINE ON EVERY DEVICE!
(combination of all categories)
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Professional Listings Solution
CONTROL YOUR LOCATION DATA WITH BIZ POWER LISTINGS.
ENGAGE WITH CUSTOMERS ON THEIR TERMS AND BOOST SEO. ✔ Listings on 100 Plus Search Engines & Platforms ✔ Direct API Listing Integration ✔ Listings Published within 72-hours ✔ Branded Content Syndication ✔ Publisher Suggested Corrections ✔ Listings Analytics & Monitoring ✔ Social Power Listings ✔ Uber Power Listings ✔ Healthcare Power Listings ✔ Social Location Page Posting ✔ Monitored Content Updates ✔ Review Monitoring ✔ Duplicate Suppression |
Ultimate Listings and Reviews Solution
HARNESS THE POWER OF REVIEWS AND BECOME A STAR IN LOCATION SEARCH. ALL PROFESSIONAL FEATURES PLUS * (combo of both categories)
✔ Review Generation ✔ Review Publishing ✔ Review Balancing ✔ Review Response ✔ Review Insights |
Reputation Management Solution
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BACKBONE PAYMENTS: Website Creation
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Backbone Website Creation: 10 Page Website
10 pages to represent Backbone Payments:
Home, About Us, Products and/or Services, Map; Directions, Contact Us, and a Thank You page (to appear after an inquiry is submitted). We will work with you customize the colors, photos, logos, and other artwork on their website.
Google-fast WordPress sites or Custom Overlay Build
Enjoy world-class and automated storage, speed, and security. Gain peace of mind knowing your site is hosted with the most trusted source on the internet—Google Cloud Platform.
Robust CMS
Word Press is the number one Content Management System (CMS) in the world--powering over 60% of CMS based websites on the internet.
Engaging reporting
Website Pro comes with a detailed reporting dashboard that highlights key performance metrics such as your page speed, number of website visitors, and more.
Built-in security
Website Pro performs automatic back up sever day, allowing you to restore your site in one click. Plus, the included SSL certifcate ensures your site provides the most secure connection to your visitors.
Name
Backbone Payments
Phone:888-999-BONE
support@backbonepayments.com | www.backbonepayments.com
10 pages to represent Backbone Payments:
Home, About Us, Products and/or Services, Map; Directions, Contact Us, and a Thank You page (to appear after an inquiry is submitted). We will work with you customize the colors, photos, logos, and other artwork on their website.
- Search engine-friendly website
- Optional blog (entries not included)
- Up to 25 photos; image uploads included
- Up to 25 product uploads included
Google-fast WordPress sites or Custom Overlay Build
- Host your website on a platform that’s fast, secure, and easy-to-use—it’s all possible when you combine Google Cloud Platform with WordPress.
Enjoy world-class and automated storage, speed, and security. Gain peace of mind knowing your site is hosted with the most trusted source on the internet—Google Cloud Platform.
Robust CMS
Word Press is the number one Content Management System (CMS) in the world--powering over 60% of CMS based websites on the internet.
Engaging reporting
Website Pro comes with a detailed reporting dashboard that highlights key performance metrics such as your page speed, number of website visitors, and more.
Built-in security
Website Pro performs automatic back up sever day, allowing you to restore your site in one click. Plus, the included SSL certifcate ensures your site provides the most secure connection to your visitors.
Name
Backbone Payments
Phone:888-999-BONE
support@backbonepayments.com | www.backbonepayments.com
BACKBONE PAYMENTS SEO Network Overview
Objective : Quickly increase website rank with onsite and offsite SEO tactics for 30 TO 50 keywords.
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The SEO Network is designed to effortlessly address the important ranking signals used to determine the value and relevancy of a Backbone Payments website. The code and supporting network of businesses help each business owner build on their existing sites and connect with each other. The goal is to reduce the amount of time Backbone Payments spends worried about their SEO.
Relevant Content Pages The SEO Network will generate any important keyword related pages Backbone Payments website may be missing and adds a new page to the site automatically. People often want to rank for keywords that don’t appear anywhere on their site. The new optimized content page gets grouped into an article section which we add. The article section must be linked to from the homepage but we recommend linking from all pages on the footer. A footer link is a great way to integrate these pages High Quality Interlinking Once we get new content squared away for each important keyword, our system goes to work building links to that content. This software was born of 10 years of industry experience, 4 million lines of code hosted across 4 servers. Example, The software will attempt to pair up a new client’s content pages with an existing site on the network within their category and niche sub categories. The links help Backbone Payments website leverage your content better by boosting up the authority of the site. When actual affiliate and competitor websites within the relevant industry are referencing a site, the site is seen as important. We check for and correct architecture and content from both the link sender and link receiver. We then reference the new content we’ve created with a short paragraph and relevant title linking in. The end result being high quality links with more weight and real authority. Rather than posting an article all over the web and hoping it gets noticed, we keep valuable content on your website and ensure it gets noticed. |
SEARCH ENGINE OPTIMIZATION
Boost Backbone Payments Online Presence. Boost Your Real-World Profits.
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BACKBONE PAYMENTS
SEO makes it possible for businesses to compete online by moving their websites higher in local search rankings. Why is it important to rank well on sites like Google and Bing? Because over 80% of consumers search online before making a buying decision. BMC Boost helps your Backbone Payments websites rank higher, get noticed, and drive more sales. OBJECTIVE: BACKBONE PAYMENTS ( 2 OPTIONS) SEO | Gold includes:
OBJECTIVE: BACKBONE PAYMENTS SEO | Platinum offering includes:
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Social Media Marketing
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Digital Advertising
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COMPANY VIDEO CREATION
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